The Seller Agent Process

See below for the full chronological list of the seller agent process

Sourcing Leads

- - Networking and marketing to connect with leads for future clients
  - Continuous research of the real estate market to provide the very best market info to potential clients
  - Providing price analysis and up-to-date market listings for potential client leads

Potential Seller Agent Assistance

- - Consultation in real estate transaction process and education on proper steps
  - Providing resources for insurance, title, escrow, and other related services
  - Providing market analysis, neighborhood info, and new comparable listing information
  - Continuous updates on market listings that fit seller property criteria as they go live
  - Assisting seller in determining fair market value pricing for subject property
  - Provide range of potential sales prices to give seller a realistic expectation of selling result
  - Negotiation with seller agent on listing terms
  - Execute listing agreement once all terms are agreed upon
  - Source photography and 3D virtual tour services as needed for property listing
  - Creating marketing material and strategize listing marketing with client
  - Install agent sale sign on property
  - List property on MLS if applicable
  - Hold open houses and tours as needed
  - Source potential buyers and coordinate purchase offers to seller as required
  - Guide seller in counter offers if applicable
  - Finalize winning purchase contract once all terms have been agreed upon

Escrow

- - Provide fully executed purchase contract to desired escrow company
  - Send escrow company details on seller and contact info
  - Confirm buyer has wired EMD in the agreed upon time
  - Provide resources for home repairs, insurance, title, warranty to seller as needed
  - Provide seller a visual roadmap of important deadlines in escrow process
  - Guide seller in proper steps and expectations of transaction experience
  - Coordinate contractual obligations with seller and buyer agent
  - Provide access to home as needed for home inspection, appraisal, and any visiting needs
  - Negotiate repairs on property if applicable
  - Keep continuous contact with seller, buyer agent, and escrow to ensure transaction is on schedule
  - Remove contingencies per contract deadlines ONLY when all necessary terms have been agreed in writing by both parties
  - Ensure seller has scheduled final escrow documents and escrow/buyer is ready to close on time
  - Schedule final walkthrough a few days prior to final closing date and verify property is ready to close
  - Finalize all required contractual documentation and prepare seller for closing
  - Request utility information for new property from seller to provide to buyer agent
  - Ensure buyer sends final downpayment funds and escrow finalizes transaction
  - Wait for escrow notification of property recorded title before notifying seller that property has successfully sold
  - Congratulate seller on the transaction and provide gifts if applicable

Post-transaction Assistance

- - Follow up with client to ensure events after the sale of property has gone smoothly
  - Provide market analysis periodically to help keep client up to date on market trends
  - Assist client as needed on real estate related topics if asked
  - Continue to keep in touch with client as they may provide referrals or ask to buyer/sell properties in the future